With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties. Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.
Media usage habits are continuing to evolve in France as digital platforms gain ground in the market, figures from Médiamétrie, the research firm, have shown.
The measurement company reported that the country's internet population increased in size to 34.7 million people in December last year, an improvement of 3.3% on an annual basis
Within this, Facebook's membership in France climbed from 12.2
million to 20.7 million over the course of 2009, with the average user
spending 4.5 hours on this platform each month.
Twitter's
user base expanded by an even more impressive 500% in this timeframe,
to an estimated 1.6 million people overall.
Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.
Research from online analysts Hitwise showed Facebook accounted for 7.07% of internet visits in the US during that week. During the same week, Google commanded 7.03% of all internet visits, which made both websites accountable for 14% of all US internet visits.
While Google's proportion of visits has remained relatively steady over the last year, building from 6.46%, Facebook has seen an increase in share of internet visits from around a 2.48% share (the fifth most-visited site) in the week ending 14 March 2009, to last week's 7.07% share.
”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”
Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body!
The Blue Bell website, which launches SS10 in February, uses digital film and cinematic special effects to achieve an incomparable level of user interface. By giving visitors the opportunity to manipulate Ward, the website becomes more than a collection presentation; bluebelljeans.com is somewhere to revisit and something to talk about.
http://eu.wrangler.com/bluebell/#/collection/0
The drive, under the strapline 'Lace Up Save Lives', will include a film featuring a cast of international athletes including Liverpool footballer Javier Mascherano, Chelsea's Didier Drogba and Arsenal's Andrei Arshavin. In the film, which will be available at nikefootball.com, the sports stars lace up one another's shoes. The viral aims to elevate awareness and unite people in the fight against HIV/AIDS in Africa.
If you have an inflated affinity for your own bottom that's better kept secret, and you have the level of naked comfort required for a friend to photograph said bottom and submit it to a national contest for American Apparel, then this competition is for you!
Two winners will be flown out to LA for a photo shoot in LA for an underwear shoot and featured online. Plus, ten bum runners-up will snag a $300 American Apparel grab bag. So shake that booty (clothed, please) now: entries from those 18 and older are being accepted through February 21, 2010.
Online adspend is predicted to rise 7.6 per cent across Europe next year, according to a new report.
Digital is forecast to rise even further in 2011, with spend expected to grow 15 per cent year on year, according to the European Interactive Advertising Association.
Google has announced a deal to buy the mobile advertising company AdMob for £449 million ($750million).
AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets. The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.