BBH Labs are big fans of all things social. They’ve spent time evangelising about the power of the social web and speculating about a future dominated by social businesses. They, along with the rest of the advertising world, are inspired and excited by a future where we can take our social graph with us anywhere we go on the web-a future beautifully articulated by Undercurrent’s Mike Arauz.
”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”
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