Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body!
The Blue Bell website, which launches SS10 in February, uses digital film and cinematic special effects to achieve an incomparable level of user interface. By giving visitors the opportunity to manipulate Ward, the website becomes more than a collection presentation; bluebelljeans.com is somewhere to revisit and something to talk about.
http://eu.wrangler.com/bluebell/#/collection/0
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