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NEW YORK - Levi's is attempting to reconnect with America's
youth, the "millennials" who have been dubbed Generation O(bama), in
the first work created by Wieden & Kennedy Portland since it was
appointed to the US account last December.
The 'Go forth now' campaign launches in time for America's annual Fourth of July celebrations, and draws on the greatpoet Walt Whitman's poem 'America'.
H&M saw pre-tax profits rise 6% to SEK 5.78 billion (£448.5 million) in the second quarter ended May 31, slightly ahead of market expectations.
LONDON: Global adspend will decline by 5.5% this year, to $417 billion (€298bn; £254bn), but the slowdown will ease slightly in 2010, according to a new forecast from GroupM, the management arm of WPP Group'smedia agencies.
It will be stilettos at dawn. And handbags in the afternoon, until they're all sold out.
The luxury shoe brand Jimmy Choo is collaborating with high street store H&M.
The world-famous brand - chosen by the A-list for red carpet appearances and given mass appeal by Sarah Jessica Parker's character Carrie in Sex and The City - will be creating a line of covetable shoes and bags for H&M, as well as a line of women's clothing that will be designed to match the accessories.
Adidas has kicked off its run up to next year’s World Cup with a campaign for its new50i football boot.
The 90 second film sees a hooded Zinedine Zidane track down a player with legendary lightning fast skills - The Spark, played by 21-year-old Barcelona FC hero Lionel Messi. Advertising agency 180 Amsterdam and director Rupert Sanders have woven a mythical origin story for the talented young player...
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LONDON - Bauer Media is set to revive the iconic style magazine brand, The Face, five years after the title was closed down.
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A study conducted by Harvard Business Review reveals that most Twitter users don’t actually use the service much, or even at all. In fact, 10% of active users are responsible for over 90% of all Tweets.