Adidas has kicked off its run up to next year’s World Cup with a campaign for its new50i football boot.
The 90 second film sees a hooded Zinedine Zidane track down a player with legendary lightning fast skills - The Spark, played by 21-year-old Barcelona FC hero Lionel Messi. Advertising agency 180 Amsterdam and director Rupert Sanders have woven a mythical origin story for the talented young player...
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06/03/2009
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