Levi's reaches out to Generation O and tells them to 'go forth'

NEW YORK - Levi's is attempting to reconnect with America's youth, the "millennials" who have been dubbed Generation O(bama), in the first work created by Wieden & Kennedy Portland since it was appointed to the US account last December.

The 'Go forth now' campaign launches in time for America's annual Fourth of July celebrations, and draws on the greatpoet Walt Whitman's poem 'America'.

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