Television

04/09/2010

UK consumers find TV ads most entertaining

Television commercials are considered to be the most entertaining form of advertising by consumers in the UK.

McKinsey, the consultancy, conducted a survey of 2,000 adults in the country, with a particular focus on respondents who regularly read or watch news content.

By contrast, 66% described press advertising as "informative", a score that fell to 44% for TV, 30% for radio, 25% for paid search and 12% for the other forms of online communications assessed.

Respondents in the 18–24 year old age-range were found to spend 61 minutes a day consuming news content, an increase of 33% when compared with a similar study in 2006.

Posted at 10:35 AM in Consumer, Current Affairs, Media, News, Print, Television | Permalink | Comments (1) | TrackBack (0)

10/15/2009

Gap to bring back TV adverts

Gap is to relaunch its iconic television adverts next month, two years after scrapping the strategy.

Gap updated its investors on its strategic plans yesterday. New initiatives include the opening of its first store in China as part of wider international expansion ambitions. It will also relaunch its TV advertising and up investment in its online business.

Posted at 12:23 AM in Competitor, Television | Permalink | Comments (0) | TrackBack (0)

06/25/2009

All media is going digital, says Ballmer...

CANNES: Consumers will access all media through digital platforms within the next ten years, meaning online and offline content providers will need to quickly adapt to this rapidly-changing environment, according to Steve Ballmer, chief executive of Microsoft, the IT giant.

At the Cannes Lions International Advertising Festival, Ballmer argued that media consumption is increasingly taking place across "three screens" – PCs, mobiles and TV – meaning it is becoming increasingly essential to produce material that is relevant across each of these channels.

Posted at 10:56 AM in Digital, Media, Mobile, Television | Permalink | Comments (1) | TrackBack (0)