After having announced the appointment of Sophia Kokosalaki to steer the female creative wheel at Diesel’s high-end contemporary collection which premiered at the last NY fashion week, Diesel is pleased to announce the creation of a separate business division which will be responsible for leading the overall development of Diesel Black Gold.
Originating from Diesel’s expertise and core values, Diesel Black Gold is the maximum expression of the company’s quality, timeless and contemporary pieces where casual clashes with fashion to create a unique collection for customers to express their individual attitude. 
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Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body!
The Blue Bell website, which launches SS10 in February, uses digital film and cinematic special effects to achieve an incomparable level of user interface. By giving visitors the opportunity to manipulate Ward, the website becomes more than a collection presentation; bluebelljeans.com is somewhere to revisit and something to talk about.
http://eu.wrangler.com/bluebell/#/collection/0
Springwise have covered numerous design-your-own clothing opportunities over the years, but it seems fair to say that jeans are perhaps the category where such capabilities are needed most. After all, “most of us wear jeans every day, yet finding jeans that actually fit and flatter is still a struggle,” as indiDenim puts it.
Friday 20th November at 9.10am the new Oxford Circus X crossing was transformed into a flash fashion catwalk as BrandAlley filmed an exciting ‘FlashWalk’ viral video. FlashWalk starred six body-painted catwalk models (four women and two men), who strutted across the diagonal X crossing to promote BrandAlley’s business model of flash sales.'
H&M sales were worse than expected in October, down 3% on a like-for-like basis.
The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker.
Total sales across the group grew 7% in October compared to the same month the previous year.
The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.
Remember those Hypercolor T-shirts from yesteryear? Well, this fall allow Diesel to bring back all of that glow-in-the-dark Eighties nostalgia with its Flash for Fun collection.
The line includes jeans, tees, sneakers and underwear that reveal neon stitching, trompe l'oeil effects and saucy slogans when worn under UV lights.