Swedish clothing chain H&M has signed French fashion veteran Sonia Rykiel to design a range of lingerie and related accessories to be launched on December 5.
The lingerie collection will be launched in 1,500 H&M stores worldwide as well as major Sonia Rykiel boutiques. It is the first thime that H&M has extended its designer collaboration in to lingerie and accessories for women.
Talk about fashion influence! Among their stylish accomplishments, Levi Strauss & Co. created the first pair of women's jeans 75 years ago. Back in the fall of 1934, the all-American company took a gamble by producing the first jeans made exclusively for women called "Lady Levi's jeans
In his program notes for his show this morning Ralph Lauren included a blurb about the inspiration for the collection which focused on denim in all it's incarnations from the real thing cut and studded with crystals, to a silk washed to look like denim and even denim-dyed silk tulle. "I believe in the resilient spirit of America," Lauren wrote. "Hard times seem to sharpen our capacity for idealism and our optimism..."
New York -- G-Star Raw's show at the Hammerstein Ballroom last night was a noticeable departure from past seasons in two ways.
The biggest difference was that although it was still heavy on its signature military-industrial-aviator aesthetic -- chunky leather and denim straps and holsters, flight suit flourishes, rivets and buckles on denim fabrics with all the give of Kevlar vests, for the first time I can remember, the label was hewing close to the prevailing trends seen elsewhere this season -- particularly the love affair with blue.
Remember those Hypercolor T-shirts from yesteryear? Well, this fall allow Diesel to bring back all of that glow-in-the-dark Eighties nostalgia with its Flash for Fun collection.
The line includes jeans, tees, sneakers and underwear that reveal neon stitching, trompe l'oeil effects and saucy slogans when worn under UV lights.
NEW YORK - Levi's is attempting to reconnect with America's
youth, the "millennials" who have been dubbed Generation O(bama), in
the first work created by Wieden & Kennedy Portland since it was
appointed to the US account last December.
The 'Go forth now' campaign launches in time for America's annual Fourth of July celebrations, and draws on the greatpoet Walt Whitman's poem 'America'.
H&M saw pre-tax profits rise 6% to SEK 5.78 billion (£448.5 million) in the second quarter ended May 31, slightly ahead of market expectations.
LONDON: Global adspend will decline by 5.5% this year, to $417 billion (€298bn; £254bn), but the slowdown will ease slightly in 2010, according to a new forecast from GroupM, the management arm of WPP Group'smedia agencies.