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Wrangler BlueBell’s New Website = Fun!

Thanks to ingenious interactive technology, visitors to bluebelljeans.com will be able to control legendary model Tony Ward’s actions – and even tear the shirt right off his body!

The Blue Bell website, which launches SS10 in February, uses digital film and cinematic special effects to achieve an incomparable level of user interface. By giving visitors the opportunity to manipulate Ward, the website becomes more than a collection presentation; bluebelljeans.com is somewhere to revisit and something to talk about.

http://eu.wrangler.com/bluebell/#/collection/0

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Nike recruits sports stars to raise awareness of HIV and AIDS

Nike has signed up famous sports stars including Maria Sharapova to launch its latest viral campaign to fight HIV and AIDS in Africa.

The drive, under the strapline 'Lace Up Save Lives', will include a film featuring a cast of international athletes including Liverpool footballer Javier Mascherano, Chelsea's Didier Drogba and Arsenal's Andrei Arshavin.

 

In the film, which will be available at nikefootball.com, the sports stars lace up one another's shoes.

The viral aims to elevate awareness and unite people in the fight against HIV/AIDS in Africa.

Click here to watch ad

American Apparel's search for the best bottom in the world continues!

 
If you have an inflated affinity for your own bottom that's better kept secret, and you have the level of naked comfort required for a friend to photograph said bottom and submit it to a national contest for American Apparel, then this competition is for you!

Two winners will be flown out to LA for a photo shoot in LA for an underwear shoot and featured online.  Plus, ten bum runners-up will snag a $300 American Apparel grab bag.  So shake that booty (clothed, please) now: entries from those 18 and older are being accepted through February 21, 2010. 

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Design your own jeans - custom made for $145!

Springwise have covered numerous design-your-own clothing opportunities over the years, but it seems fair to say that jeans are perhaps the category where such capabilities are needed most. After all, “most of us wear jeans every day, yet finding jeans that actually fit and flatter is still a struggle,” as indiDenim puts it.

 

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G-Star Taps Liv Tyler for Ad Campaigns

Liv Tyler is back in the modeling game. 

The model-turned-actress-turned-model again? is set to star in the Spring and Fall 2010 ad campaigns for denim brand G-Star as its "Brand Ambassador," helping the company with its U.S. expansion. 

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NEWS: Diesel 'Stupid' campaign!!!

Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis.

-Anomaly is launching its first work for Diesel, a campaign that encourages consumers to "be stupid".

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Stay in fashion: Jeans-themed Levi’s hotel

Frankfurt – A new boutique hotel by iconic jeans brand Levi’s and hotelier Ardi Goldman offers guests rooms in S, M, L and XL. With a fully equipped music jam room and a rooftop lounge, the 25hour Hotel – ‘tailored by Levi’s’ – embodies the brand’s casual and creative spirit.

Each floor of the hotel represents a different decade of the 20th century, giving guests a glimpse of key moments in Levi’s history. The jeans label’s influence on fashion, music and art is reflected in the interior design as well, with denim referenced throughout in both colour and texture. With its state-of-the-art facilities and a 15% discount to customers under 25, the hotel aims to entice young urban nomads.

The 25hour Hotel marks a move by the hospitality industry towards experiential accommodation – a key development in times when hotel trading is, as Chris Nassetta, chief executive of Hilton Hotels Corporation, recently said, ‘uniformly bad around the world’. To entice cost-conscious consumers, hospitality spaces are finding they need to offer more than just room and board.

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Uniqlo's European expansion gathers pace

Uniqlo plans to expand across Europe in 2010 with cities such as Madrid, Barcelona and Milan, plus a city in Germany all being targeted for store openings.

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Sonia Rykiel for H&M unveiled

H&M has unveiled its latest designer collaboration, a lingerie range with Sonia Rykiel.

The range will launch in 1,500 H&M stores on Saturday December 5. It will also be available in eight major Sonia Rykiel boutiques. As well as a lingerie collection, it will feature loungewear inspired by the 1920s and accessories including brooches and pillows.

  

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BrandAlley's catwalk show in the heart of Oxford Circus!

Friday 20th November at 9.10am the new Oxford Circus X crossing was transformed into a flash fashion catwalk as BrandAlley filmed an exciting ‘FlashWalk’ viral video. FlashWalk starred six body-painted catwalk models (four women and two men), who strutted across the diagonal X crossing to promote BrandAlley’s business model of flash sales.'

 

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