The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties. Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.
Television commercials are considered to be the most entertaining form of advertising by consumers in the UK.
McKinsey, the consultancy, conducted a survey of 2,000 adults in the country, with a particular focus on respondents who regularly read or watch news content.
By contrast, 66% described press advertising as "informative", a score that fell to 44% for TV, 30% for radio, 25% for paid search and 12% for the other forms of online communications assessed.
Respondents in the 18–24 year old age-range were found to spend 61 minutes a day consuming news content, an increase of 33% when compared with a similar study in 2006.
Global advertising expenditure will increase by 2.2% to $456 billion (€341bn; £299bn) this year, according to figures from ZenithOptimedia.
The media network, part of Publicis Groupe, has revised its previous forecast from last December, when it predicted worldwide adspend would rise by 0.9% on an annual basis in 2010.
"Confidence in the global economic recovery, while tentative, continues to grow, and this improvement has been apparent in ad markets across the world," the company said.
Media usage habits are continuing to evolve in France as digital platforms gain ground in the market, figures from Médiamétrie, the research firm, have shown.
The measurement company reported that the country's internet population increased in size to 34.7 million people in December last year, an improvement of 3.3% on an annual basis
Within this, Facebook's membership in France climbed from 12.2
million to 20.7 million over the course of 2009, with the average user
spending 4.5 hours on this platform each month.
Twitter's
user base expanded by an even more impressive 500% in this timeframe,
to an estimated 1.6 million people overall.
Up to 10 police officers were injured after scuffles broke out when 2,000 people descended on London's Brick Lane for a sale by a US clothing chain.
The Met Police said it was called to the American Apparel event, the first day of a planned four-day sale, because of the unexpected turnout.
The firm stopped the event, blaming the "dangerous behaviour" of people in the line, but plan to open on Saturday.
Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.
Research from online analysts Hitwise showed Facebook accounted for 7.07% of internet visits in the US during that week. During the same week, Google commanded 7.03% of all internet visits, which made both websites accountable for 14% of all US internet visits.
While Google's proportion of visits has remained relatively steady over the last year, building from 6.46%, Facebook has seen an increase in share of internet visits from around a 2.48% share (the fifth most-visited site) in the week ending 14 March 2009, to last week's 7.07% share.
”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”
The drive, under the strapline 'Lace Up Save Lives', will include a film featuring a cast of international athletes including Liverpool footballer Javier Mascherano, Chelsea's Didier Drogba and Arsenal's Andrei Arshavin. In the film, which will be available at nikefootball.com, the sports stars lace up one another's shoes. The viral aims to elevate awareness and unite people in the fight against HIV/AIDS in Africa.
Online adspend is predicted to rise 7.6 per cent across Europe next year, according to a new report.
Digital is forecast to rise even further in 2011, with spend expected to grow 15 per cent year on year, according to the European Interactive Advertising Association.
Replay has kicked off a pitch for its pan-European advertising account
and is in the process of lining up agencies to compete for the business.