With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties. Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.
Television commercials are considered to be the most entertaining form of advertising by consumers in the UK.
McKinsey, the consultancy, conducted a survey of 2,000 adults in the country, with a particular focus on respondents who regularly read or watch news content.
By contrast, 66% described press advertising as "informative", a score that fell to 44% for TV, 30% for radio, 25% for paid search and 12% for the other forms of online communications assessed.
Respondents in the 18–24 year old age-range were found to spend 61 minutes a day consuming news content, an increase of 33% when compared with a similar study in 2006.
Up to 10 police officers were injured after scuffles broke out when 2,000 people descended on London's Brick Lane for a sale by a US clothing chain.
The Met Police said it was called to the American Apparel event, the first day of a planned four-day sale, because of the unexpected turnout.
The firm stopped the event, blaming the "dangerous behaviour" of people in the line, but plan to open on Saturday.
Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.
Research from online analysts Hitwise showed Facebook accounted for 7.07% of internet visits in the US during that week. During the same week, Google commanded 7.03% of all internet visits, which made both websites accountable for 14% of all US internet visits.
While Google's proportion of visits has remained relatively steady over the last year, building from 6.46%, Facebook has seen an increase in share of internet visits from around a 2.48% share (the fifth most-visited site) in the week ending 14 March 2009, to last week's 7.07% share.
”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”
If you have an inflated affinity for your own bottom that's better kept secret, and you have the level of naked comfort required for a friend to photograph said bottom and submit it to a national contest for American Apparel, then this competition is for you!
Two winners will be flown out to LA for a photo shoot in LA for an underwear shoot and featured online. Plus, ten bum runners-up will snag a $300 American Apparel grab bag. So shake that booty (clothed, please) now: entries from those 18 and older are being accepted through February 21, 2010.
Facebook has amended its privacy policy to give its advertisers more information about how their ads perform. Facebook users who enable their profile to be seen by anyone will find their wall posts and news feeds appearing on search engines.
The changes come as Facebook aims to make the social networking site more user-friendly and broaden the types of user data it sells to advertisers.
