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New York Fashion Week: G-Star Raw swims with the fishes, sings the blues

New York -- G-Star Raw's show at the Hammerstein Ballroom last night was a noticeable departure from past seasons in two ways.

The biggest difference was that although it was still heavy on its signature military-industrial-aviator  aesthetic -- chunky leather and denim straps and holsters, flight suit flourishes, rivets and buckles on denim fabrics with all the give of Kevlar vests, for the first time I can remember, the label was hewing close to the prevailing trends seen elsewhere this season -- particularly the love affair with blue.

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Gap jeans step into designer territory

The 1969 Premium Jeans line replaces old basics in a bid to win back customers it's lost to stylish competitors. But, skeptics say, can $60 denim really be 'premium'?

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Diesel's New Glow in the Dark Jeans

Remember those Hypercolor T-shirts from yesteryear? Well, this fall allow Diesel to bring back all of that glow-in-the-dark Eighties nostalgia with its Flash for Fun collection.

The line includes jeans, tees, sneakers and underwear that reveal neon stitching, trompe l'oeil effects and saucy slogans when worn under UV lights.

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Profits rise at H&M

H&M saw pre-tax profits rise 6% to SEK 5.78 billion (£448.5 million) in the second quarter ended May 31, slightly ahead of market expectations.

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End of recession in sight, say young fashion buyers

Young fashion buyers are predicting the retail sector will come out of recession next year, but said they would approach the spring 10 season, which kicks off at Bread & Butter (B&B) next month, with caution.

Of the young fashion indies surveyed by Drapers, 73% said spring 10 trading would be better than spring 09. However 54% said they would hold buying budgets at existing levels until they were more certain of the future. Of the 30 indies polled, 60% said they did not plan to attend B&B, which has relocated from Barcelona to Berlin this season.

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H&M AND JIMMY CHOO COLLABORATE

It will be stilettos at dawn. And handbags in the afternoon, until they're all sold out.
The luxury shoe brand Jimmy Choo is collaborating with high street store H&M.

The world-famous brand - chosen by the A-list for red carpet appearances and given mass appeal by Sarah Jessica Parker's character Carrie in Sex and The City - will be creating a line of covetable shoes and bags for H&M, as well as a line of women's clothing that will be designed to match the accessories.

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Adidas world cup bid gets graphic

Adidas has kicked off its run up to next year’s World Cup with a campaign for its new50i football boot.

                                        

The 90 second film sees a hooded Zinedine Zidane track down a player with legendary lightning fast skills - The Spark, played by 21-year-old Barcelona FC hero Lionel Messi. Advertising agency 180 Amsterdam and director Rupert Sanders have woven a mythical origin story for the talented young player...

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H&M launches Matthew Williamson collection

Hundreds of frenzied shoppers descended on H&M’s Oxford Circus store in London like locust this morning, eager to get their hands on a the Matthew Williamson collaboration.

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Lee Cooper Teams Up With Kish Mauve for Fall Campaign

This Fall, British denim brand Lee Cooper will launch RDLC, a new directional range that celebrates Lee Cooper's British rock n' roll heritage. With its clean, sexy lines and clever detailing, it will seduce the stylish urban denim lover looking for a quietly sophisticated rock and roll inspired silhouette.

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Diesel Jeans Launching Virtual Goods Campaign in Home.

 
Home, which is launching to open beta on the PlayStation 3 tomorrow, is already attracting brands. Diesel Jeans is  launching a campaign for users to buy virtual Diesel clothing ranging from free to £1.30, reports NMA.

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