The 1969 Premium Jeans line replaces old basics in a bid to win back customers it's lost to stylish competitors. But, skeptics say, can $60 denim really be 'premium'?
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August 2009
08/13/2009
08/06/2009
Diesel's New Glow in the Dark Jeans
Remember those Hypercolor T-shirts from yesteryear? Well, this fall allow Diesel to bring back all of that glow-in-the-dark Eighties nostalgia with its Flash for Fun collection.
The line includes jeans, tees, sneakers and underwear that reveal neon stitching, trompe l'oeil effects and saucy slogans when worn under UV lights.