With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
The update includes a mobile advertising platform called iAd that will be used to place adverts in applications made by third parties. Apple founder Steve Jobs also showcased a long-awaited multi-tasking feature, which will allow users run more than one program at a time.Apple has shown off some of the 100 new features to be included in the iPhone operating system later this year.
Television commercials are considered to be the most entertaining form of advertising by consumers in the UK.
McKinsey, the consultancy, conducted a survey of 2,000 adults in the country, with a particular focus on respondents who regularly read or watch news content.
By contrast, 66% described press advertising as "informative", a score that fell to 44% for TV, 30% for radio, 25% for paid search and 12% for the other forms of online communications assessed.
Respondents in the 18–24 year old age-range were found to spend 61 minutes a day consuming news content, an increase of 33% when compared with a similar study in 2006.
After having announced the appointment of Sophia Kokosalaki to steer the female creative wheel at Diesel’s high-end contemporary collection which premiered at the last NY fashion week, Diesel is pleased to announce the creation of a separate business division which will be responsible for leading the overall development of Diesel Black Gold.
Originating from Diesel’s expertise and core values, Diesel Black Gold is the maximum expression of the company’s quality, timeless and contemporary pieces where casual clashes with fashion to create a unique collection for customers to express their individual attitude. 
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Global advertising expenditure will increase by 2.2% to $456 billion (€341bn; £299bn) this year, according to figures from ZenithOptimedia.
The media network, part of Publicis Groupe, has revised its previous forecast from last December, when it predicted worldwide adspend would rise by 0.9% on an annual basis in 2010.
"Confidence in the global economic recovery, while tentative, continues to grow, and this improvement has been apparent in ad markets across the world," the company said.
Media usage habits are continuing to evolve in France as digital platforms gain ground in the market, figures from Médiamétrie, the research firm, have shown.
The measurement company reported that the country's internet population increased in size to 34.7 million people in December last year, an improvement of 3.3% on an annual basis
Within this, Facebook's membership in France climbed from 12.2
million to 20.7 million over the course of 2009, with the average user
spending 4.5 hours on this platform each month.
Twitter's
user base expanded by an even more impressive 500% in this timeframe,
to an estimated 1.6 million people overall.
Up to 10 police officers were injured after scuffles broke out when 2,000 people descended on London's Brick Lane for a sale by a US clothing chain.
The Met Police said it was called to the American Apparel event, the first day of a planned four-day sale, because of the unexpected turnout.
The firm stopped the event, blaming the "dangerous behaviour" of people in the line, but plan to open on Saturday.
Social network Facebook has overtaken search giant Google to become the most visited website in the US for the week ending 13 March.
Research from online analysts Hitwise showed Facebook accounted for 7.07% of internet visits in the US during that week. During the same week, Google commanded 7.03% of all internet visits, which made both websites accountable for 14% of all US internet visits.
While Google's proportion of visits has remained relatively steady over the last year, building from 6.46%, Facebook has seen an increase in share of internet visits from around a 2.48% share (the fifth most-visited site) in the week ending 14 March 2009, to last week's 7.07% share.
”There is no longer any interaction that an individual may have with a brand, company, product, or service that disconnected from all the people they know, and the people that share their interest in that experience.”