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H&M: October sales drop but Jimmy Choo range is a success

H&M sales were worse than expected in October, down 3% on a like-for-like basis.

The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker.

Total sales across the group grew 7% in October compared to the same month the previous year.

The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.

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Online adspend expected to leap in 2010

Online adspend is predicted to rise 7.6 per cent across Europe next year, according to a new report.

Digital is forecast to rise even further in 2011, with spend expected to grow 15 per cent year on year, according to the European Interactive Advertising Association.

 

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Google buys mobile ad company AdMob

Google has announced a deal to buy the mobile advertising company AdMob for £449 million ($750million).

AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets. The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.

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Facebook plans to share more user data with advertisers

Facebook has amended its privacy policy to give its advertisers more information about how their ads perform. Facebook users who enable their profile to be seen by anyone will find their wall posts and news feeds appearing on search engines.

The changes come as Facebook aims to make the social networking site more user-friendly and broaden the types of user data it sells to advertisers.

 

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Quique the Head stars in Diesel internet film

Diesel has released a new internet film, a year after its cartoon-porn film went viral around the globe.

The new viral features an Argentinian character named Quique the Head, who was born as a head without a body. Read more...

2009 viral - http://www.youtube.com/watch?v=7OPBJ8EVFFk

2008 viral - http://www.break.com/usercontent/2008/9/Diesel-SFW-XXX-577249.html

Replay calls pan-European advertising pitch

Replay has kicked off a pitch for its pan-European advertising account and is in the process of lining up agencies to compete for the business.

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Tommy Hilfiger European retail sales soar

Tommy Hilfiger has revealed that global sales increased by 3.5% to EUR772m (£697.9m) in the six months to September 30.

In Europe retail sales rose 24.4% with like-for-likes up 2.5%. However, European growth was offset by a slowdown in wholesale sales resulting in an overall sales decrease in Europe of 6.4%.

 
 
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US denim brand True Religion to open first UK stores

US designer denim brand True Religion is to kick off a European standalone store opening programme with a London opening planned for this year.

The business is now preparing to open its first store on James Street in Covent Garden this November and is set to roll out a further three next year, including in Westfield London and Carnaby Street.

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Levi’s posts third quarter profit slide

Levi Strauss & Co reported a 41.2% drop in net profit to $40.7m (£25.5m) for the three months to August 30.

Revenue fell 6.3% to $1.04bn (£652m) from $1.11bn (£689m) and sales declined 6.1% to $1.02bn (£64m) from $1.09bn (£684m).

 

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Gap to bring back TV adverts

Gap is to relaunch its iconic television adverts next month, two years after scrapping the strategy.

Gap updated its investors on its strategic plans yesterday. New initiatives include the opening of its first store in China as part of wider international expansion ambitions. It will also relaunch its TV advertising and up investment in its online business.

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