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Google buys mobile ad company AdMob

Google has announced a deal to buy the mobile advertising company AdMob for £449 million ($750million).

AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets. The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.

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All media is going digital, says Ballmer...

CANNES: Consumers will access all media through digital platforms within the next ten years, meaning online and offline content providers will need to quickly adapt to this rapidly-changing environment, according to Steve Ballmer, chief executive of Microsoft, the IT giant.

At the Cannes Lions International Advertising Festival, Ballmer argued that media consumption is increasingly taking place across "three screens" – PCs, mobiles and TV – meaning it is becoming increasingly essential to produce material that is relevant across each of these channels.

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