US designer denim brand True Religion is to kick off a European standalone store opening programme with a London opening planned for this year.
The business is now preparing to open its first store on James Street in Covent Garden this November and is set to roll out a further three next year, including in Westfield London and Carnaby Street.
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H&M Fashion Against Aids 2009. Celebrities are making a stand to raise awareness and help fight the disease with H&M and Designers Against AIDS (DAA).
Denim brand Evisu has hired denim aficionado Scott Morrison as global chief executive. Morrison is expected to move Evisu away from its heavily branded, streetwear image towards a contemporary style, which will be better suited to European markets.
Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been charged with reinvigorating the brand. He left Earnest Sewn just two months ago.
Hundreds of frenzied shoppers descended on H&M’s Oxford Circus store in London like locust this morning, eager to get their hands on a the Matthew Williamson collaboration.
Spring is finally in the air and as the weather becomes hotter and hotter so do this season's trends.
The
recent economic downturn equaled an unexpected turn for the better for
fashion design this spring. The economy has had obvious negative
effects on the fashion industry, but an unpredicted positive result
comes in the form of one of the most popular trends this spring season,
cleverly referred to as "depression chic."
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