H&M has unveiled its latest designer collaboration, a lingerie range with Sonia Rykiel.
The range will launch in 1,500 H&M stores on Saturday December 5. It will also be available in eight major Sonia Rykiel boutiques. As well as a lingerie collection, it will feature loungewear inspired by the 1920s and accessories including brooches and pillows.
Friday 20th November at 9.10am the new Oxford Circus X crossing was transformed into a flash fashion catwalk as BrandAlley filmed an exciting ‘FlashWalk’ viral video. FlashWalk starred six body-painted catwalk models (four women and two men), who strutted across the diagonal X crossing to promote BrandAlley’s business model of flash sales.'
H&M sales were worse than expected in October, down 3% on a like-for-like basis.
The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker.
Total sales across the group grew 7% in October compared to the same month the previous year.
The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.
Diesel has released a new internet film, a year after its cartoon-porn film went viral around the globe.
The new viral features an Argentinian character named Quique the Head, who was born as a head without a body. Read more...
2009 viral - http://www.youtube.com/watch?v=7OPBJ8EVFFk
2008 viral - http://www.break.com/usercontent/2008/9/Diesel-SFW-XXX-577249.html
Replay has kicked off a pitch for its pan-European advertising account
and is in the process of lining up agencies to compete for the business.
Tommy Hilfiger has revealed that global sales increased by 3.5% to EUR772m (£697.9m) in the six months to September 30.
In Europe retail sales rose 24.4% with like-for-likes up 2.5%. However, European growth was offset by a slowdown in wholesale sales resulting in an overall sales decrease in Europe of 6.4%.
US designer denim brand True Religion is to kick off a European standalone store opening programme with a London opening planned for this year.
The business is now preparing to open its first store on James Street in Covent Garden this November and is set to roll out a further three next year, including in Westfield London and Carnaby Street.
Read more
Gap is to relaunch its iconic television adverts next month, two years after scrapping the strategy.
Gap updated its investors on its strategic plans yesterday. New initiatives include the opening of its first store in China as part of wider international expansion ambitions. It will also relaunch its TV advertising and up investment in its online business.
Swedish clothing chain H&M has signed French fashion veteran Sonia Rykiel to design a range of lingerie and related accessories to be launched on December 5.
The lingerie collection will be launched in 1,500 H&M stores worldwide as well as major Sonia Rykiel boutiques. It is the first thime that H&M has extended its designer collaboration in to lingerie and accessories for women.
In his program notes for his show this morning Ralph Lauren included a blurb about the inspiration for the collection which focused on denim in all it's incarnations from the real thing cut and studded with crystals, to a silk washed to look like denim and even denim-dyed silk tulle. "I believe in the resilient spirit of America," Lauren wrote. "Hard times seem to sharpen our capacity for idealism and our optimism..."