With over 400 million active users, Facebook has become a prime spot for brands to advertise and promote themselves. Over 1.4 million local businesses have a presence on Facebook, reaching out to consumers through pages, events and applications. Diesel Spain is taking social marketing to the next level, taking Facebook off the Web and putting it in their dressing rooms.
After having announced the appointment of Sophia Kokosalaki to steer the female creative wheel at Diesel’s high-end contemporary collection which premiered at the last NY fashion week, Diesel is pleased to announce the creation of a separate business division which will be responsible for leading the overall development of Diesel Black Gold.
Originating from Diesel’s expertise and core values, Diesel Black Gold is the maximum expression of the company’s quality, timeless and contemporary pieces where casual clashes with fashion to create a unique collection for customers to express their individual attitude. 
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The drive, under the strapline 'Lace Up Save Lives', will include a film featuring a cast of international athletes including Liverpool footballer Javier Mascherano, Chelsea's Didier Drogba and Arsenal's Andrei Arshavin. In the film, which will be available at nikefootball.com, the sports stars lace up one another's shoes. The viral aims to elevate awareness and unite people in the fight against HIV/AIDS in Africa.
If you have an inflated affinity for your own bottom that's better kept secret, and you have the level of naked comfort required for a friend to photograph said bottom and submit it to a national contest for American Apparel, then this competition is for you!
Two winners will be flown out to LA for a photo shoot in LA for an underwear shoot and featured online. Plus, ten bum runners-up will snag a $300 American Apparel grab bag. So shake that booty (clothed, please) now: entries from those 18 and older are being accepted through February 21, 2010.
Springwise have covered numerous design-your-own clothing opportunities over the years, but it seems fair to say that jeans are perhaps the category where such capabilities are needed most. After all, “most of us wear jeans every day, yet finding jeans that actually fit and flatter is still a struggle,” as indiDenim puts it.
Diesel consolidated its global advertising account into Anomaly in September. The brand had previously worked with agencies on a project basis.
-Anomaly is launching its first work for Diesel, a campaign that encourages consumers to "be stupid".
H&M has unveiled its latest designer collaboration, a lingerie range with Sonia Rykiel.
The range will launch in 1,500 H&M stores on Saturday December 5. It will also be available in eight major Sonia Rykiel boutiques. As well as a lingerie collection, it will feature loungewear inspired by the 1920s and accessories including brooches and pillows.
Friday 20th November at 9.10am the new Oxford Circus X crossing was transformed into a flash fashion catwalk as BrandAlley filmed an exciting ‘FlashWalk’ viral video. FlashWalk starred six body-painted catwalk models (four women and two men), who strutted across the diagonal X crossing to promote BrandAlley’s business model of flash sales.'
H&M sales were worse than expected in October, down 3% on a like-for-like basis.
The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker.
Total sales across the group grew 7% in October compared to the same month the previous year.
The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.