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Friday 20th November at 9.10am the new Oxford Circus X crossing was transformed into a flash fashion catwalk as BrandAlley filmed an exciting ‘FlashWalk’ viral video. FlashWalk starred six body-painted catwalk models (four women and two men), who strutted across the diagonal X crossing to promote BrandAlley’s business model of flash sales.'
H&M sales were worse than expected in October, down 3% on a like-for-like basis.
The Swedish fashion giant said that sales in Scandinavia, Central Europe and Asia were satisfactory during October but that the performance in other markets including France, Spain and the US continued to be weaker.
Total sales across the group grew 7% in October compared to the same month the previous year.
The results came as H&M opened its doors to its latest designer collaboration, this time with Jimmy Choo which drew crowds across the country this weekend.
Online adspend is predicted to rise 7.6 per cent across Europe next year, according to a new report.
Digital is forecast to rise even further in 2011, with spend expected to grow 15 per cent year on year, according to the European Interactive Advertising Association.
Google has announced a deal to buy the mobile advertising company AdMob for £449 million ($750million).
AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets. The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.
Facebook has amended its privacy policy to give its advertisers more information about how their ads perform. Facebook users who enable their profile to be seen by anyone will find their wall posts and news feeds appearing on search engines.
The changes come as Facebook aims to make the social networking site more user-friendly and broaden the types of user data it sells to advertisers.
Diesel has released a new internet film, a year after its cartoon-porn film went viral around the globe.
The new viral features an Argentinian character named Quique the Head, who was born as a head without a body. Read more...
2009 viral - http://www.youtube.com/watch?v=7OPBJ8EVFFk
2008 viral - http://www.break.com/usercontent/2008/9/Diesel-SFW-XXX-577249.html
Replay has kicked off a pitch for its pan-European advertising account
and is in the process of lining up agencies to compete for the business.