Evisu hires chief executive

Denim brand Evisu has hired denim aficionado Scott Morrison as global chief executive.

Scott Morrison, the co-founder of denim brands Paper Denim & Cloth and Earnest Sewn, has been charged with reinvigorating the brand. He left Earnest Sewn just two months ago.

Morrison is expected to move Evisu away from its heavily branded, streetwear image towards a contemporary style, which will be better suited to European markets.

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